ZeroSpam.Org

Spammers have proven to be both determined and technologically savvy. Despite miniscule response rates and the ire of email users everywhere, the number of people sending spam continues to grow. And, despite concerted efforts of businesses to block spam, it continues to sap productivity and drain resources. Spammers are leveraging technology not only to increase the number of messages they send, but also to thwart some of the rudimentary anti-spam approaches that are now in place at some businesses. Simply filtering on phrases such as "Get Rich Quick!" is no longer reliable, as many spammers now use HTML formatting tags to break up the message, disguising it from filters while leaving it readable to end users.

To fight spam effectively today, organizations must employ a multi-layered approach, which combines a broad set of techniques to turn spam's own objectives, characteristics, and defenses against itself. No one method can do it all. By combining a variety of techniques, businesses can create an exceptionally effective anti-spam barrier that is custom tailored to the particular needs of the organization. Organizations looking to reduce spam must consider the following techniques.